Every Industry and any industry can use the Holographic products to enhance the image of their brands in the market as an genuine and authenticated brands. They are used for attractive product packaging, security applications (they are almost impossible to counterfeit), fancy gifts, etc. Holograms are new media of 3-D art, registration of priceless artifacts, etc. They are also used in new technology aircraft, automobiles, etc. A few leading companies are also working on Holographic video and TV systems. For your quick reference, some of the industry segments where Holograms are used very frequently are as follows:

• Chemicals/Detergents.
• Fertilizers.
• Seeds.
• Building Material/Hardware.
• Fine jewellery/Watches.
• Aircraft/Automotive & High Technology/Engineering Spares & Machine Parts.
• Electrical/Electronic Appliances & Components.
• Sporting goods, Toys, Gifts/novelties.
• Recording Media [Music-Diskettes/CDs, Cassettes/Tapes/Software].
• Clothing Hang-tags, Branded fashion wear & Accessories
• Vehicle Registration/Driving Licenses, Fare Charts.
• Certificates (Mark-sheets/Degree/Diplomas).
• Valuable/Secret/Confidential Documents & Envelops.
• Security/Financial/Surety Instruments/Bonds/Share Certificates.
• Books/Publications/Copyright Sales Literature.
• Loyalty/Reward/Vouchers, Passes.
• Stored value Phone Cards.
• Bank Cheque/Draft/Guarantees.
• Credit Cards/Membership/ID cards.
• Computer Peripherals.
• Stationary Products.
• Automotive Components.
• Pass-port/Visa.
• Excise Revenue Stamps.

List is ever growing & expanding.

Yes, and no. It is possible to make a hologram of photograph, but photograph itself contains flat, 2-D image information. Therefore on the hologram it will also look flat. It would look just like a flat photograph floating in the space on front, or behind the frame. The third, missing dimension of a photograph cannot be reconstructed by holographic process.

This is an important basic step before going for the commercial production of Holograms. As with many creative art forms, there are many choices available depending upon what we want to accomplish. Some basic things that are used, are as follows:-

1) 2D Objects (Graphics, Illustrations, Photographs etc.).

2) 3D(Miniature Models, Actual objects, Sculptures).

3) Specially Shot Motion-pictures.

The different kinds of Hologram Master are as follows:-

1) 2D Hologram Master.

2) 2D/3D Hologram Master.

3) 3D Hologram Master.

4) Flip-Flop Hologram Master.

5) Dot-Matrix Hologram Master.

6) Stereo Hologram Master.

7) Photopolymer Hologram Master.

• Origins: Modern holography began in 1947 when Dennis Gabor, a scientist researching electron microscope resolution, developed the concept. Despite lacking modern laser light sources, he made significant progress.
• First Laser Hologram: In 1962, University of Michigan researchers Emmett Leigh and Juris Upatnieks created the first laser transmission hologram of 3D objects. These holograms required laser light for viewing.
• Advancements: Advances in laser technology, including the pulsed-ruby laser, expanded holography possibilities. Uri Denisyuk also contributed by making holograms viewable in regular light.
• Mass Production: Stephen Benton’s work led to mass-produced holographic images using optical embossing techniques, benefiting industries like publishing, advertising, and banking.

Let’s break down the reasons for using holograms and holographic products:

Impact: Holograms are visually captivating and tend to hold attention longer than other graphic mediums. When a customer’s name, logo, or slogan appears on a hologram, the message is reinforced.

Pass-Around Value: People are impressed by high-quality holograms and are likely to share them with colleagues and associates, increasing their visibility.

Retention: Good holograms are memorable. Some recipients have reported contacting hologram providers even months after receiving hologram-bearing items like business cards. It’s unlikely that a pen, calendar, or diary would have the same lasting impact.

Security: Holograms are extremely difficult to duplicate, making them integral to government and commercial security programs. They are applied to documents, currency, ID cards, and product labels. Manufacturers enhance security holograms with sequential, hidden text, and other covert features to deter counterfeiters.

Commercial Reasons:  Holographic products constitute a unique market. They are sold as retail items, including greeting cards, direct-mail literature, collectibles, trading cards, packaging, and displays.

Promotional Reasons: Holographic materials catch the attention of prospects. When light falls on them, they diffract the seven colors of the spectrum, creating unique three-dimensional images and colors.

Hologram Type Artwork Format:

2D or 2D/3D :: Colour separated black & white artwork.

D Hologram :: Same size sculpted stable product or models coloured in gray scale.

Dot Matrix :: Computer graphic paint file such as GIF OR TIF, in resolution set according to the optical specifications. Typically 100 dpi or 200 dpi.

Stereo gram :: Colour separated film footage or 35mm pin registered slides. Digital LCD Stereo grams: Stereo video footage, scanned color art work, 3 model or live scenes indoor or outdoor or Composite montages or above.